About Us

We started our journey in 2009 from just one store and become famous in just our 4th year with excellent Customer services. 

Our purpose is to be the best in everyday accessible beauty at affordable prices at your doorstep. We are committed to bringing new ideas, innovation and the latest glamour and trends to every person at fantastic prices. From big Brand labels such as L'Oreal Professional, Schwarzkopf Professional, Wella Professional, Mizani, KeraCare,  and exclusive cosmetics brands such as Milani, Maybelline can be reassured that we are committed to bringing new and beautiful brands to our customers exclusively and faster than our competition, securing exclusives ahead of any other UK retailer.

We are committed to work with number of charities in future as we grow. We are aiming to raise 15K by year 2030 towards health care system in poorer countries. 

A key element to our brand's success is ensuring that our team is trained to give customers the service and quality they deserve. Through our retail academy team members are given the skills, confidence and knowledge to offer customers the best beauty and health advice. We signed up to the Government's skills pledge to ensure that all young people who work for receive the necessary basic vocational and educational skills through a modern apprenticeship scheme.