Product Overview
Keep grey, white and light blonde hair looking bright, cool and radiant with L'Oréal Professionnel Serie Expert Silver Shampoo 300ml, a professional purple toning shampoo designed to neutralise unwanted yellow and brassy tones.
The deep violet formula uses anti-yellowing pigments and Magnesium to help counteract warm yellow tones that can develop in naturally grey, white, silver, platinum or very light blonde hair.
As the purple pigments cleanse, they help restore a cleaner, cooler-looking tone while supporting the brilliance and vibrancy of light hair.
L'Oréal Professionnel Silver Shampoo also helps nourish and protect the hair fibre, leaving hair feeling softer and looking brighter and more polished.
Ideal for natural grey and white hair as well as light blonde and platinum shades, this salon-quality shampoo is an effective addition to a routine designed to maintain cool-toned, silver and anti-brass results between salon visits.
Whether your hair has developed unwanted warmth from environmental exposure, styling or regular washing, Serie Expert Silver Shampoo helps refresh the appearance of the colour while cleansing the hair and scalp.
What Does Silver Shampoo Do?
Silver shampoo is also commonly known as purple shampoo.
Purple sits opposite yellow on the colour wheel, which means purple pigments can visually neutralise unwanted yellow tones in light-coloured hair.
How to Use
- Thoroughly wet the hair.
- Apply L'Oréal Professionnel Serie Expert Silver Shampoo evenly.
- Gently massage through the hair and scalp.
- Work into a lather.
- Leave on for approximately 1–2 minutes, following current L'Oréal Professionnel guidance.
- Rinse thoroughly.
- Follow with a suitable conditioner or mask for grey, silver or blonde hair.
Always follow the instructions on the physical product packaging.
Important Toning Advice
Purple shampoos are highly pigmented.
The amount of toning achieved can vary depending on:
- Hair porosity
- Hair colour
- Level of lightness
- Frequency of use
- Processing time
- Previous chemical treatments
Very porous or extremely light hair may absorb purple pigment more quickly.
Start conservatively and adjust frequency according to the hair's response.
How Often to Use
The ideal frequency depends on how quickly unwanted warmth develops.
Some customers may use a silver shampoo periodically as part of their regular hair routine, while others may need it less frequently.
Overusing highly pigmented shampoo may result in temporary violet, lilac or overly cool tones on very porous or pale hair.
Adjust use according to your individual results.
