L'Oreal Majirel Permanent Hair Color 50ml (10 1/2: Lightest Pale Ash Blonde)

Permanent colour. Provides perfect coverage of up to 100% of white hair. Rich, deep and intense colour with perfect coverage of white hair. Can darken and lighten up to 3 levels. With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade.

Ionène G and Incell™ advanced technologies reach all 3 levels of the hair to treat the entirety of the hair fibre.

 A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.

Maximum fading (2 - 3 levels)

• Apply target shade to re-growth.

• Apply a small amount of warm water to mixture.

• Add a 3 inch ribbon of a color match shade (see color matching guide) to the remaining mixture.

• Apply to mid-lengths/ends immediately after re-growth application.

• Process for full development time.

* A color match shade is a Majirel shade that is warmer than your target shade.

Virgin Application:

•Apply mixture to the mid-lengths/ends ½ inch from the scalp.

• Develop for 15 minutes.

• Apply mixture to the re-growth and re-apply to mid-lengths/ends.

• Process for full development time.